We’ve got a new look – our new brand identity

A change is as good as a rest…

There’s a lot to be said about staying ahead in business and evolving what you do, how you do it and not only that – doing it in a way that makes you stand out from the crowd both visually as well as perceptually.

Looking good is one thing (we hope you like our image) but being perceived as good whether that be great products or service is important too – your brand is much more than simply the logo your business sits behind – it is as much about the lasting impression you make with clients as you engage with them.

We’ve been around a while…

Okay, so we’ve been doing what we love for over ten years now and so we thought now was the time that we took a look at our own brand and shook things up a little.

If the likes of Google, Ebay, ITV and other major brands can do it, then we thought we would have a go too. Granted, we’re no superbrand, but just like any business – it is a good idea to have a logo that over time becomes associated and recognised instantly as you.

Out with the old...


In with the new...


Why a triangle?

We wanted to incorporate our letters into one single emblem – that over time will be instantly recognised and associated with a quality business. We think we’ve achieved that by incorporating our letters into the shape. The accompanying typeface used for our lettering alongside is clean and crisp and so together we think they work really well.

Why Green?

Green is a lively colour which to us symbolises renewal and growth. It is the colour you see most in a natural environment where everything comes to life.

Colour psychology suggests that different colours can evoke psychological reactions and colour is often thought to have an impact on our moods and emotions.

Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a “green room” to relax.

Oh yes, and we love Green by the way!


Your brand…

Getting a brand right is really hard, we all like different things, colours and shapes and I guess you could say there’s no right or wrong when it comes to design.  Whatever your brand, its colour or design – VLS are the perfect team to help take it to the next level, and with our range of innovative products, design and installation expertise – you will for sure LOVE WHAT WE DO WITH IT!



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